Dogs Singing Star Wars Imperial March

I do like Star Wars and dog or cat but I still don't know what popular German car manufacturer Volkswagen is going for in this new ad. It's no doubt related to last year's young toddler Darth Vader ad, but how? Also, is it just me or is a teaser for a Super Bowl ad just a little strange? 

Whatever. This ad got cute dogs. I spot Chewbacca, Ewok, Princess Leia and many other Star Wars character. The barking of the puppies is rather melodious - it reminds me of some famous musical theme Imperial March. Is it?

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